Cases that are not settled by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) are referred to the Federal Trade Commission

Indicate whether the statement is true or false

FALSE

Business

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Which of the following is NOT an example of a marketing metric?

A) bounce rate B) market share C) touchpoint D) cost per order E) click-through rate

Business

Which of the following terms refers to the production of a variety of end products at a unit cost that could once be achieved only through bulk production of a standardized output?

A. Lean production B. Just-in-time inventory C. Mass customization D. Specialized asset E. Dynamic capability

Business