An increase in the general overall prices of goods and services that is not offset by increases in the quality of those goods and services is the definition for:

Which of the following is NOT one of the advantages of direct mail?

A) The cost per thousand is lower than for mass media. B) It permits target market selectivity. C) It can be personalized. D) It allows early testing and response measurement. E) It is flexible.

Rented-goods service retailers require little or no inventories

Indicate whether the statement is true or false