You are a director trying to decide whether to use a zoom or a dolly to create the visual effect of a person going toward a restaurant table; which of the following statements would give you the correct and proper guidance in making your decision?

a. a zoom brings the scene to the viewer; a dolly takes the viewer into the scene
b. a dolly brings the scene to the viewer; a zoom takes the viewer into the scene
c. there is no perceptible difference between a dolly and a zoom
d. it depends on the type of zoom lens
e. it depends on the zoom ratio

a

Communication & Mass Media

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Explain the visualization step of Monroe's motivated sequence

What will be an ideal response?

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This ratio is a measure of how many people out of the entire audience leave the station during a given period

a. turnover b. share c. average quarter-hour persons d. rating e. reach

Communication & Mass Media