Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers

You have been asked to create a product system for your company's personal digital assistant. Before starting, you must define the term "product system" to the engineers to enable them to start design and production of the aligned items

Define the concept of a "product system."

Jody says, "I feel great about myself, and I feel that I am wonderful." She is expressing her

A) self-monitoring. B) self-doubts. C) self-esteem. D) self-concept.