Describe the specific role of product evangelists
What will be an ideal response?
Product evangelists are the true believers among citizen marketers. These fanatics love to analyze brands, products and organizations. They enjoy expressing their opinions about how firms should behave. Thus they will praise a company for its positive efforts, but scold them publicly for mistakes and missteps they make. Fanatics often blog and frequently attract large, vocal audiences to their sites.
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Ethics is:
A. one's religious and political values and beliefs. B. what is required by law. C. what is acceptable to the company. D. the fundamental principles of right and wrong.
When compared to mass marketing and market segmentation, one-to-one marketing has few campaigns
Indicate whether the statement is true or false