The practice of bombarding the public with ads in newspapers, magazines, television, radio, and fast food restaurants is called ________

A) overflow marketing
B) saturation marketing
C) blitzkrieg marketing
D) overkill marketing

B

Communication & Mass Media

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What type of seating arrangement uses long tables with chairs on one side, so attendees can take notes or set up laptop computers?

a. Lunchroom b. Round table c. Theater style d. Auditorium

Communication & Mass Media

We build relationships to satisfy needs. The textbook lists 3 kinds of needs; provide a

definition and an example of each one. Also discuss contradictory needs. What will be an ideal response?

Communication & Mass Media