Which source of power is possessed by people who argue well in favor of their positions and lead groups in an effective manner?

a) resource control
b) expertise power
c) communication skills
d) interpersonal network

ANS: c

Communication & Mass Media

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Give an example of how reflexivity works

What will be an ideal response?

Communication & Mass Media

Most often, the task of building and maintaining the corporate brand is the responsibility of the ______.

a. Chief Marketing Officer b. investor relations professional c. corporate communications team d. Chief Executive Officer

Communication & Mass Media