Which source of power is possessed by people who argue well in favor of their positions and lead groups in an effective manner?
a) resource control
b) expertise power
c) communication skills
d) interpersonal network
ANS: c
Communication & Mass Media
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Give an example of how reflexivity works
What will be an ideal response?
Communication & Mass Media
Most often, the task of building and maintaining the corporate brand is the responsibility of the ______.
a. Chief Marketing Officer b. investor relations professional c. corporate communications team d. Chief Executive Officer
Communication & Mass Media