In the _____ perspective, both the source and the receiver send and receive messages at the same time.

A. communication as action
B. communication as feedback
C. communication as interaction
D. communication as transaction

Answer: D

Communication & Mass Media

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Which factors determine the role of public relations in an organization that helps maintain a cordial relationship?

a) Type of organization, the perceptions of top management, and the capabilities of the public relations executive b) The perceptions of top management, contact with traditional media, and the capabilities of the workforce c) The capabilities of the workforce, the perceptions of top management, and contact with traditional media d) Type of organization, the perceptions of top management, and the capabilities of the workforce

Communication & Mass Media

Subtext, especially important to method acting, involves what's beneath the language of the script: not what people say, but what they really want

Indicate whether this statement is true or false.

Communication & Mass Media