The "Father of Marketing Research" is Charles Coolidge Parlin who did continuous, organized research for the Curtis Publishing Company

The product selection process is often referred to as "product configuration."

Indicate whether the statement is true or false

AIG lost money because

A. It bought tranches created from mortgages B. It invested heavily in real estate C. It invested heavily in the stock market D. It insured AAA tranches of ABS CDOs