In his campaign to secure the Republican presidential nomination, Mitt Romney needed to aim his speeches at persuading swing voters that the Romney-Ryan ticket was the best ticket. His action goal, therefore, was

A) agreeing. B) emotional. C) cognitive. D) deterrence. E) adoption.

E

Communication & Mass Media

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Some companies are not interested in selling their product online. Instead, they are using online advertising to build brand recognition

Indicate whether the statement is true or false

Communication & Mass Media

When advocates feel as though critical work is not worth the effort, they are experiencing __________.

A. Cynicism B. Nihilism C. Exhaustion D. All of the above

Communication & Mass Media