Refer to Table 12.3. The new marketing director is engaging in the organizational political tactic of:

A) building powerful coalitions.
B) aligning oneself with more powerful others.
C) playing political games.
D) controlling access to information.

A

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Level of education is an example of segmentation by:

A) psychographics B) generations C) demographics D) geodemographics

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All of the following statements about PKI are true except:

A) The term PKI refers to the certification authorities and digital certificate procedures that are accepted by all parties. B) PKI is not effective against insiders who have a legitimate access to corporate systems including customer information. C) PKI guarantees that the verifying computer of the merchant is secure. D) The acronym PKI stands for public key infrastructure.

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