This stage of the innovation process involves a lot of frustration and uncertainty as the adopter has to figure out how this innovation works.

A. persuasion
B. decision
C. implementation
D. confirmation

C. implementation

Communication & Mass Media

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Speaker credibility is most closely associated with

A) mythos. B) ethos. C) logos. D) pathos.

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Communication & Mass Media

A mission statement is another name for an ethical code

True False

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Communication & Mass Media