Compare and contrast closed-ended questions and open-ended questions for gathering data
What will be an ideal response?
Closed-ended questions, which include all the possible answers, make it easier for respondents to choose among relevant answers. They are also easier for the researcher to interpret and tabulate. Open-ended questions, on the other hand, allow respondents to answer in their own words and do not limit their choices. Open-ended questions are more difficult to interpret and tabulate, but they are particularly useful in exploratory research.
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In the context of SWOT analysis, opportunities refer to ________
A) unique sources of advantage that the plan should leverage B) circumstances that limit performance and should be addressed C) potentialities that would improve profitability and should be addressed D) current and possible factors that could impede performance E) aspects of the internal environment that strengthen the stand of the business at present
Which of the following is true of backward-looking market metrics?
A) They are applied simultaneously with financial performance metrics, normally at the end of a reporting period. B) They include relative product and service quality. C) Their purpose is to track customer perceptions and attitudes that precede actual changes in customer behavior. D) They are the indicators of future financial performance. E) The absence of these metrics can result in customer-dissatisfaction problems being undetected.