Coca-Cola cups prominently featured on episodes of American Idol are an example of ________

A) advertainment
B) buzz marketing
C) personal selling
D) sales promotion
E) product placement

E

Business

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____ use the actual cost of a previous, similar project as the basis for estimating the cost of the current project.

a. Actual estimates b. Parametric estimates c. Bottom-up estimates d. Analogous estimates

Business

Diversifying corporate boards

a. always leads to better decision making. b. has made better progress in the U.S than in any other country. c. just requires adding a few women and minorities to the board. d. can lead to conflict and gridlock if not properly managed

Business