The Partnering for Success feature in Chapter 12 starts by talking about Gary Schwartzberg, who, along with a partner, developed a new type of bagel dubbed the "Begeler," which was eventually licensed to Kraft
According to the feature, entrepreneurs and inventors like Gary Schwartzberg are finding that large consumer products companies are ________.
A) ambivalent about what they have to offer
B) increasingly interested in what they have to offer for new products, but are ambivalent about services
C) increasingly interested in what they have to offer
D) increasingly interested in what they have to offer for new services, but are ambivalent about products
E) increasingly disinterested in what they have to offer
C
You might also like to view...
The risk of property damage from looding is easy for private insurance companies to insure.
a. true b. false
An alternate way to increase sales volume is to expand the number of users. This can be done by ________
A) having consumers use the product on more occasions B) having consumers use more of the product on each occasion C) having consumers use the product in new ways D) remaining in the current market segment E) attracting competitors' customers