Identify and discuss five sources of risk
What will be an ideal response?
Answer: Students can select five from the following risk sources.
Business
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What should the consultative salesperson do when the prospect says, "Does that mean your product is 10 percent slower than your competitor's?"
a. Conduct an unplanned needs assessment. b. Immediately leave the prospect's office. c. Modify his or her sales proposal. d. Handle the question as an objection.
Business
"Underachievers" in the category management matrix are cash cows
Indicate whether the statement is true or false
Business