In an effective persuasive speech, the speaker

A) avoids letting the audience realize the speech is persuasive.
B) begins to persuade in the introduction.
C) begins to persuade by the final main point.
D) waits until the conclusion to attempt to persuade.

B

Communication & Mass Media

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Shamus tuned in to the Vampire Network's 24-hour Twilight marathon because he had watched the series at the theater and really liked it. Which type of motivation explains why Shamus decided to watch ?

A) Learned- social learning B) Basic- biological C) Learned- stimulus-response D) Basic- social

Communication & Mass Media

Referring to a recent event decreases your credibility by showing that you are only knowledgeable about current events and not historical ones

Indicate whether the statement is true or false

Communication & Mass Media