Exploratory research is often undertaken to help clearly define a problem

Which of the following refers to an advantage for firms that adapt a unique marketing program for an individual market?

A) By doing so, firms decrease their reliance on foreign market intermediaries for large sales. B) By doing so, firms scale up production substantially to meet the needs of a large and growing market. C) Products are tailored to specifically meet the exclusive needs of customers in that market. D) Governments provide heavy tax reliefs to firms that modify products and services.

A strategy for training users so they can quickly learn the new system is a(n):

A) training plan. B) installation plan. C) user guide. D) training curriculum. E) electronic performance support system.