An entrepreneur possesses several traits. Which of the following is not a trait of an entrepreneur?

Coombs says all of the following are crisis communication strategies EXCEPT

A) avoid the media. B) attack the accuser. C) denial. D) excuse. E) justification.

Herman is using a quotation by Ray Sawyer found in a Rolling Stone Magazine feature article. Herman is using ______.

a. artistic proof b. a secondary source c. lay testimony d. unfamiliar proof