AutoFry is the leading manufacturer of ventless deep fryers for supermarket deli and food service operations. It has developed a new high-capacity fryer. The company has decided to purchase a mailing list of thousands of food service managers and to send out brochures with a detachable card that the managers can use to request more information. What is AutoFry involved in?
a. lead generation
b. sales presentation
c. moving through the sales continuum
d. lead qualification
Ans: a. lead generation
Business
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Cultural values have their biggest impact on job behavior when the position in question is mostly technical in nature
Indicate whether the statement is true or false.
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