Product placements and branded entertainment work because the primary goal is to:
A) increase brand awareness and liking
B) stimulate sales
C) build brand power
D) spur viewers to some type of action
A
Business
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Maridings Inc., an apparel manufacturer, employed a large-scale recruitment drive to hire some of the country's best fashion designers. The company's HR team was responsible for measuring the success of this recruitment drive to quantify its returns. In this scenario, the HR team can use a process is referred to as _____.
A. HR report B. HR audit C. HR analytics D. HR statistics E. HR scoping
Business
________ is continuous advertising at low-weight levels, reinforced periodically by waves of heavier activity
A) Flighting B) Frequency capping C) Pulsing D) Concentration E) Session capping
Business