Explain three of the difficulties that organizations face when they commit to measuring marketing effectiveness

What will be an ideal response?

The measurement of marketing effectiveness is difficult for a variety of reasons. It is challenging to isolate distinct marketing activities in complex channels, such as when both a producer and retailer use promotions. Typically, an organization has a variety of marketing activities acting at once, and these activities may convey different brand messages. Another challenge in measuring marketing effectiveness is simply the information technology and human resources investments needed in order to gather and analyze market information.