With respect to standardized information, CGM stands for:
A) consumer-granted marketing
B) consumer-generated media
C) customer-given media
D) customers' generic marketing
E) connector-generated marketing
B
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The importance of matching the abilities and needs of sales recruits to the ________ can't be overstated.
A. abilities and needs of the customer B. requirements and desires of the company C. requirements and rewards of the job D. skills and requirements of the job
Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods,
or services by an identified sponsor via print, broadcast, network, electronic, and display media? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations