Which of the following is the main goal for XFormation salespeople in terms of product strategy?
A) Create products that customers really want to buy instead of products that the company wants to sell.
B) Understand all the training products they sell and how to customize a package for the customer.
C) Examine how they can add value for customers so the customers will continue to contract with XFormation on a long-term basis.
D) Give a presentation to the customer after planning out the objectives carefully ahead of time.
E) Understand the customer's needs and what and how they need to buy.
B
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The direct materials budget is prepared using information from the ________ budget
A) cash B) master C) capital expenditure D) production
A business buyer who is considering a change in product specifications, terms, and possibly suppliers is most likely in a ________ situation
A) modified rebuy B) new task C) straight rebuy D) solution selling E) value analysis