In which step of Monroe's motivated sequence does the speaker analyze deficiencies and relate them to individual desires?

a. the attention step
b. the need step
c. the visualization step
d. the action step

b. the need step

Communication & Mass Media

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Public relations research should be conducted

A) before a campaign begins. B) once a campaign is under way. C) periodically throughout the campaign. D) after the campaign ends. E) All of the above.

Communication & Mass Media

Miranda and her new roommate, Rosa, don’t seem to get along. Rosa thinks of Miranda negatively and treats her as such by avoiding her. Miranda notices the cold treatment from Rosa and starts to view herself as a bad person and roommate because of it. This demonstrates how what two concepts are intertwined?

a. communication and reaction b. perception identity c. individuality and misrepresentation d. definition and interpretation

Communication & Mass Media