The Lazarsfeld studies in the 1940s found that most voters
A) value friends and acquaintances' opinions more than editorial endorsements.
B) actively seek out media information in weighing choices of candidates.
C) value media more than friends for advice.
D) check their choices against media recommendations.
Answer: A
Communication & Mass Media
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The prosperous people comprising about 20 percent of the U.S. population, according to VALS, are the
A) achievers. B) emulators. C) experientials. D) integrateds.
Communication & Mass Media
The idea that what we believe will occur in the future is likely to come true because we believe it will come true is called_____
a. social comparison b. self-expectation c. self-consciousness d. self-fulfilling prophecy
Communication & Mass Media