One of the advantages of test marketing is the ________
A) low cost
B) ability to keep information from falling into competitors' hands
C) opportunity to survey prospective customers
D) ability to evaluate a product and its marketing program before commercialization
E) opportunity to sell existing products to a core customer base
D
You might also like to view...
Federal legislation on price-fixing requires that sellers set their prices ________
A) based on their fixed and variable costs B) without communication with competitors C) to achieve a specified profit margin D) consistently with all customers E) consistently throughout a region
Elite Manufacturing seeks a foreign location with a highly favorable business environment and a comprehensive legal code. Which of the following countries would be most suitable for Elite?
A) Japan B) Canada C) Singapore D) United Kingdom