________ is a method of last resort
A) The mail interview
B) Content analysis
C) Trace analysis
D) The mall intercept interview
C
Business
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Consider this statement: "Influenced by intense flavors from Latin America and Thailand, Americans want hotter, more flavorful foods." There are seven outside forces that can influence the success of marketing programs
Which one does the above statement describe? A) sociocultural forces B) political forces C) competitive forces D) economic forces E) global forces
Business
In franchising, royalties are paid by the franchisee to the franchisor
Indicate whether the statement is true or false.
Business