Identify the independent variable:

What will be an ideal response?

The independent variable (the causal variable), communication apprehension is implied to lead to low relational satisfaction in friendships. See page74 for an example of independent and dependent variables.

Communication & Mass Media

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Click-through rate refers to the time individuals spend looking at a single ad on a website.?

a. True b. False

Communication & Mass Media

Which of the following would be an ethical way of persuading listeners to take action to combat climate change?

A. Threaten to call them out on social media as "deniers" if they don't take action. B. Urge them to keep pressure on their government representatives to support climate change legislation. C. Encourage them to vandalize the offices of local carbon-based energy companies. D. Don't mention climate change, instead tell them about other things that make carbon polluters look bad.

Communication & Mass Media