Which of the following is true for customer satisfaction?
A) Satisfaction is a deeply held commitment to rebuy or repatronize a preferred product despite situational influences.
B) Consumers often form more favorable perceptions of a product with a brand that is new.
C) The ultimate goal of a customer-centered firm is to create high customer satisfaction.
D) Only increased customer satisfaction can help a company increase its profits.
E) Greater customer satisfaction has also been linked to higher returns and lower risk in the stock market.
E
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What is the purpose of Regulation B?
a. To prohibit discriminatory treatment of credit applicants b. To require disclosure of settlement costs c. To regulate referral fees d. To prohibit misleading advertisements for mortgage loans
If a firm with credit terms of 2/10 net 30 were to change its terms to 2/10 net 60, the result would
probably be A) a reduction in safety stock. B) increased accounts receivable turnover. C) more customers would take advantage of the cash discount. D) fewer customers would take advantage of the cash discount.