When marketing managers consider the alternative differentiation possibilities and determine what differential advantages are to be emphasized and communicated to the target customer, they are engaging in:

Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?

A. Company character B. Product adaptation C. Advertising D. Situation analysis E. Budgets

________ are unstructured, direct, personal interviews in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes, and feelings on a topic

A) Focus groups B) Depth interviews C) Quantitative surveys D) Experiments E) Probing interviews