The process a business uses for systematically collecting, recording, analyzing, and interpreting data that can be used to help decision makers plan for the marketing of products is called

The percentage-of-sales technique of establishing an overall promotional budget is likely to provide too much funds in periods of high sales and too few funds in periods of low sales

Indicate whether the statement is true or false

Which of the following is normally considered an essential term of a contract?

A) The subject matter B) The price C) The terms of payment D) Both A and B E) All of the above