The media kits generally used in advertising are also helpful to MPR practitioners

Travis Computing Systems earns most of its revenue from sales and in-person computer services. The sales force at Travis recently began telemarketing and Web selling. How would telemarketing and Web selling most likely benefit Travis?

A) The need for an outside sales force would be completely eliminated through telemarketing. B) Travis sales reps would be able to engage in more frequent face-to-face interaction with large, high-value customers. C) Travis sales reps would be able to service hard-to-reach customers more effectively. D) The overhead costs of Travis would significantly decrease. E) The current liabilities of Travis would decrease.

Rina most likely counters Juan's claim regarding environmental effects by pointing out which of the following?

A) Land preservation is more important than pollution reduction for preserving the environment. B) China's landscape was permanently altered by the construction of the Three Gorges Dam. C) Environmental destruction tends to diminish in the long run, as economies develop. D) Attempts at foreign cultural imperialism are often blocked by national governments.