BMW cars have a strong reputation for high quality, superior performance, and high resale value. What can BMW be said to have?
a. strong brand endurance
b. strong brand performance
c. strong brand engineering
d. strong brand equity
Ans: d. strong brand equity
Business
You might also like to view...
If A and B are independent events with P(A) = 0.2 and P(B) = 0.6, then P(A ? B) =
a. 0.62. b. 0.12. c. 0.60. d. 0.68.
Business
A workshop that teaches peer experts interactive and instructional skills is called
a. conflict management training. b. negotiating solutions training. c. a train-the-trainer workshop. d. none of the above.
Business