The most common way of identifying market segments is through demographics

When conducting discriminant analysis, the analysis sample is that part of the total sample used to check the results of the estimation sample

Indicate whether the statement is true or false

Managers need to recognize ways customers and other publics perceive their company because

A) messages shared by employees with the public have considerable impact on marketing. B) most consumers do not trust private firms and the products they sell. C) firms are obligated to report MPR information annually to the SEC. D) a company's commitment to public relations determines the size of its advertising budget. E) consumers will generally not share their feelings about a company or its products.