Some service businesses have licensing requirements

Which of the following statements is true about creating customer loyalty and retention?

A) Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage. B) Customer delight creates a rational preference and not an emotional relationship with the brand. C) The aim of customer relationship management is to focus solely on customer delight. D) Losing a customer hardly makes a difference to a company's sales. E) The aim of customer relationship management is to focus solely on customer satisfaction.

The costs normally required to manufacture a product, which are calculated from historical costs and any changes from that, are known as ____

a. standard costs c. known costs b. abbreviated costs d. estimated costs