Bill Smith is on assignment for his first audit, when he runs into an accounting practice he's never dealt with before. Rather than asking a more experienced colleague for advice, Bill decides he knows enough to handle it. After all, he passed the CPA exam, didn't he? Bill is exhibiting ________

During which of the following stages in new product development decision making do managers analyze if they can find a good thought consumers say they would try?

A) idea generation B) idea screening C) business analysis D) concept development and testing E) product development and testing

Companies should use normal investment criteria to budget for new-product developments

Indicate whether the statement is true or false