The first step in preparing a proposal is to ________
A) identify the level of persuasion it will require
B) develop a clear idea of your purpose
C) determine the appropriate form of the proposal
D) establish audience benefits
E) counter potential objections
Answer: B
Explanation: B) Before you can do anything else you need to determine your purpose: what need are you addressing and how do you propose to meet that need?
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The increasing number of MNEs with their own 'university' or 'school' is a reflection of the importance of
A. The human resource B. MNE marketing C. Knowledge transfer D. Internal structure
After taking an introductory course in insurance, your parents ask you what type of life insurance policy they should purchase to get permanent death protection with the option to pay more premiums some years, and less in other years
They also want a minimum guaranteed rate of return on their cash value. Which type of life insurance will you recommend? A) Term life B) Whole life C) Universal life D) Variable life