In a manual double-column approach to recording transactions, increases in liabilities are recorded on the ________ side (right side)

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media

? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations

________ are certificates that save buyers money while they purchase specified products

A) Price packs B) Samples C) Coupons D) Point-of-purchase promotions E) Premiums