Whirlpool took a 53% stake in the Dutch electronics group Phillips' home appliances business to leapfrog into the European market. This is an example of a ________
A) straight extension
B) joint venture
C) contract manufacturing agreement
D) licensing agreement
E) franchising agreement
B
Business
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The Four Ps of the marketing mix are ________
A) positioning, placement, profit and predictability B) public relations, production, pull and precision C) publicity, preference, pre-test and post-test D) product, price, place and promotion E) publicity, profit, product, and pull.
Business
Establishing a direct correlation between ROI and MPR activities is fairly easy
Indicate whether the statement is true or false
Business