Refer to Table 7.1. What was the closing price of the British pound on April 18, 2009?
A) $1.448/£
B) £1.448/$
C) $14.48/£
D) none of the above
Answer: A
Business
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A) blogs are often tied in with viral marketing campaigns B) blogs have been created on a wide range of topics C) some blogs permit visitors to post comments, others do not D) blogs are a powerful means of spreading word-of-mouth communications about a product
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Marketers should be aware of laws and government regulations that influence or limit various organizations and individuals in a given society. This is most accurately described as the ________ environment
A) legal B) cultural C) competitive D) technological E) economic
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