The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
A) Value = Price/Benefits.
B) Value = Benefits/Price.
C) Value = Benefits × Price.
D) Value = Benefits - Price.
E) Value = Benefits + Price.
B
Business
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The percentage of customers in group that were obtained at the same time who are still customers is known as the:
A) survival rate. B) acquisition rate. C) lifetime duration. D) win-back rate.
Business
Integrating strategy and managerial characteristics suggests that when comparing market leaders and cost leaders in terms of supportive style
A) Cost leaders should be higher. B) Market leaders should be higher. C) There is no difference. D) Supportive style is not a managerial characteristic.
Business