Why is the polycentric approach more costly for the firm?
What will be an ideal response?
The polycentric approach is more costly because it requires the firm to customize the marketing mix in each market the firm enters in order to meet the idiosyncratic needs of customers in that market.
Business
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Planning rarely improves teamwork and cooperation among employees
Indicate whether the statement is true or false.
Business
To be considered reliable evidence, confirmations must be controlled by
A) the client's employee responsible for accounts receivable. B) the external auditor. C) the client's internal audit department. D) the client's controller or CFO.
Business