What term describes the process through which advertisers study why people purchase or do things?

Our likes and dislikes are represented by our

a. reasoning. b. attitudes. c. beliefs. d. values.

Because every person has a unique ________ based on his or her own knowledge, experience, and values, the meaning of a message can never be exactly the same to a listener as to a speaker.

A. attitudinal core B. feedback mechanism C. personal screen D. psychological field E. frame of reference