Which of the following is the best explanation for why product placement can be effective at changing attitudes?
a. It tends to operate via the central route to persuasion.
b. The audience is often unaware that an effort at attitude change is occurring.
c. It usually leads to a reactance response.
d. Cognitively based efforts at persuasion tend to have longer-lasting effects.
Answer: B
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According to Piaget, abstract thinking and logic are the hallmarks of the most advanced stage of cognitive development: formal operational thinking
What is postformal thinking and why is it considered more advanced than formal operational thinking? What will be an ideal response?
When parents use punishment, they can increase its effectiveness by
A) using the same punishment regardless of the transgression. B) permitting the child to act inappropriately at home but scolding him in public. C) being consistent and providing explanations for the punishment. D) withdrawing parental warmth until the behavior has been eradicated.