Rolex is an expensive brand of watches, can only be purchased in high-end jewelry stores located in large metropolitan areas, and most buyers will accept no substitutes. The company has a policy of only having one dealer within a given large geographic area. Buyers of Rolex watches will travel to acquire just the right watch. A Rolex watch is an example is an example of a _____ product and an illustration of ______ level of distribution.

a. Specialty; exclusive
b. Specialty; intensive
c. Convenience; selective
d. Shopping; intensive
e. Shopping; exclusive

Ans: a. Specialty; exclusive