Briefly describe single-segment concentration with an example
What will be an ideal response?
With single-segment concentration, the firm markets to only one particular segment. Porsche concentrates on the sports car market and Volkswagen on the small-car market — its foray into the large-car market with the Phaeton was a failure in the United States.
Through concentrated marketing, the firm gains deep knowledge of the segment's needs and achieves a strong market presence. It also enjoys operating economies by specializing its production, distribution, and promotion. If it captures segment leadership, the firm can earn a high return on its investment.
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Which of the following kinds of civil cases can be heard ONLY in federal court?
A. Cases involving more than $250,000 in damages. B. Cases involving a federal employee C. Cases in which the U.S. Constitution would apply. D. Cases involving whether or not a copyright is valid. E. Cases in excess of $75,000 in which the litigants are from different states.
A ________ is an incorporeal statutory right that gives the author of an artistic work, for a limited period, the exclusive privilege of making copies of the work and publishing and selling the copies
A. moral right B. patent C. copyright D. neighboring right