Compare and contrast competitive orientation versus cooperative orientation for supplier relations
What will be an ideal response?
Competitive orientation views supplier relations as a negotiation between buyer and seller. It is generally considered a zero-sum gameāone side wins, the other loses. In cooperative orientation, the buyer and seller are partners, each one helping the other as much as possible. Generally, a cooperative orientation means long-term commitment, joint work on quality, and support by the buyer of the supplier's managerial, technological, and capacity development. Sharing of information takes place in both directions.
Business