Which of the following categories of audience needs and gratifications refers to using the media to reinforce an individual's values?

A. personal identity
B. personal knowledge
C. double agency
D. surveillance

Answer: A

Communication & Mass Media

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When Dustin reacts to Karen's story with "Uh-huh" and head nods, he is employing

a. neurocultural behaviors. b. illustrators. c. artifactual communication. d. back-channel cues.

Communication & Mass Media

Which cultural value below is a major feature of Russian culture?

a. rationality b. impoliteness c. nonjudgment d. irrationality

Communication & Mass Media