At the ________ level of a firm, the routine, day-to-day business processes and interactions with customers occur

Andrea wants to build top-of-mind awareness for her nail shop. The best way for her to develop this awareness would be to:

A) partner with her vendors to bring great merchandise into the store B) repeatedly expose customers to the name of the shop through advertising C) offer better customer service D) teach nail design classes E) develop the best inventory of custom nails in the city

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________

A) increase the amount of consumption B) increase the level of consumption C) increase the perception of consumption D) increase the frequency of consumption E) increase the emotional implications of consumption